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Leadership

Leading my team through growth

My team grows with purpose, compassion, and drive. They’re talented individuals that bring their passion for great experiences and inspire those around them. Through a shared vision, we create compelling, human-centered experiences in a creative environment.

A successful design team has room for growth


Our users are everything
A deep understanding of the user generates empathy. Empathy generates a desire to make their world that much better.

Share the vision
Set a foundation of solid design principles and content strategy to guide design decisions while staying connected to the broader experience vision.

Establishes design systems
Quality design systems include a balance of design and people processes:
  • Consistent visual design languages
  • Interaction models based on our shared vision and design principles
  • Qualitative and quantitative metrics for informed growth
  • Communication strategies to keep everyone aligned

Stop, collaborate, and listen
Work closely with our product and development partners so they are involved from discovery to delivery and beyond for shared ownership.

Measure impact and iterate
Benchmark KPIs and continue to measure the impact of our work in support of our product partners’ goals.

Proudest Leadership Achievement

My proudest achievement as a design leader is when my team’s vocabulary is echoed back by partners and leaders in the organization when talking about our mission. It proves that my team and I are truly effective in providing a strong design foundation and culture. A close second is when I am able to promote from within my team and watch new design leadership flourish.

A successful leader is a servant leader 


Servant leader
I am there to lift up my team and be their biggest fan. I help them elevate their personal brand within the organization by evangelizing their craft and showing how their work impacts the company.

Building trust
I trust the team to be inclusive and make thoughtful design choices. Conversely, the team trusts that I provide guidance and a seat at the table.

Creating a design culture
I foster open discussions about all aspects of design through continued learning and design critiques with the team or privately. 

Staying in the mix
I keep my ears open to what’s happening in and around the team and react appropriately.

Sharing experiences
I mentor through shared experiences and heartfelt conversations. I invest in their career as well as them personally.

Coaching
I encourage each person to explore what motivates them, where they want to take their career and invest in what truly interests them. Together, we align their individual goals to their answers and develop those abilities.

Open communication
I stay up to date with consistent check-ins through regular team meetings and personal 1:1s where we discuss challenges, and priorities, as well as career and personal development.



Design Leadership Across the Organization

Championing great design within an organization while building a team that is valued and respected is key to the success of my design organization. Steps I’ve taken to ensure the success of my teams include:

Introduce UX to the organization
Explaining the fundamentals of a user experience practice can be the first step in an organization. Illustrating our process, deliverables, and how we collaborate with product partners is key. Design is a vital partner in the business. 

Create a long term vision
Along with our product, business, and technology partners, I develop a long-term vision to guide the design of our products.

Educate the ROI of Design
The bottom line is affected by good design in many ways and setting up KPIs to report back to the business can be vital to the success of a design organization.

Establish Design Thinking into the organization
Introduce and explain the benefits of Design Thinking across the organization. Examples of Design Thinking in practice include:
  • Inviting the product teams to get to know the users and gain perspective to build empathy – empathy helps define problems
  • Collaborating early and often for shared ownership across organizations
  • Focusing on solving the users’ problems, not just creating “cool features”
  • Conducting user research to test and validate product decisions
  • Iterate to greatness

Interview: Design Leadership 
This Week in Veritone: Inside Veritone Design with Tami McBride


Recommendations
You will find generous recommendations from company leaders, colleagues, my team members, and clients on my LinkedIn profile.

Specialties
  • Design Leadership
  • Management & leadership
  • Mentorship
  • Team building
  • Remote management
  • Product Design strategy
  • UX process, strategy, & execution
  • Service Design
  • Content Strategy
  • Creative Direction
  • User-Centered Design
  • Lean UX Principles
  • Design Thinking
  • User Research
  • Content Design Principles
  • Accessible and Universal Design Principles
  • Cross functional collaboration
  • Agile Methodologies


Mark
TamiMcBride.com       ︎       ︎