Predictive Email Marketing
Take the guesswork out of email marketing using machine learning and analytics based on consumer behavior.![](https://freight.cargo.site/t/original/i/1104439e3c6c401e711db75b88885b9d8701b14fbc58ae2bdff36d3fc55dab4f/all-promos-thumb.png)
Challenge
Rethink the product strategy and user experience.
Solution
Using a task-based approach, I was able to create a more streamlined experience.
My Role:
Lead Product Designer
Team + Stakeholders
CEO, CTO, Project Manager, 3 Developers, UI Designer
Rethink the product strategy and user experience.
Solution
Using a task-based approach, I was able to create a more streamlined experience.
My Role:
Lead Product Designer
Team + Stakeholders
CEO, CTO, Project Manager, 3 Developers, UI Designer
Discovery
Working with the client, I was able to quickly understand the business vision and goals. The UI needed a lot of love to bring their vision of simplicty and power to the user, however.![](https://freight.cargo.site/t/original/i/088d35f8ef2c6cb02adeef59fdaa111f048bf48a8316f0473bd95689d04b8872/_sitemap.png)
![](https://freight.cargo.site/t/original/i/8fe5d69291b694aef22f36834494e49e8486e13761e3f60747c51f543bbe1f91/_delivery_-_history__1_.png)
![](https://freight.cargo.site/t/original/i/e4efab081e93856ca970982dc32e65cb9b827734b24f05337a510d122d83d792/_campaigns.png)
![](https://freight.cargo.site/t/original/i/64ff1de0d28c8305007eba424b8a2da877b438d8e6625559774d40ed385e1e77/_dashboard__1_.png)
Design
![](https://freight.cargo.site/t/original/i/a8677ee2ca24671339aec5b9cd0f5224230e17fc995723ed59d74de36aea1a00/all-promos.png)
![](https://freight.cargo.site/t/original/i/7fb4ffec99597e9d1ac1d3e7c66263f9a5923d53f85c87d1eb0aa7bb492c1ae9/u562.png)
![](https://freight.cargo.site/t/original/i/d49da4367fe1bf5a05dfb45f2aac7f0513c98061ecef72338cfb5b33129ab0e8/u563.png)