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Predictive Email Marketing

Take the guesswork out of email marketing using machine learning and analytics based on consumer behavior.


Challenge
Rethink the product strategy and user experience.

Solution 

Using a task-based approach, I was able to create a more streamlined experience.

My Role:
Lead Product Designer

Team + Stakeholders
CEO, CTO, Project Manager, 3 Developers, UI Designer

Discovery

Working with the client, I was able to quickly understand the business vision and goals. The UI needed a lot of love to bring their vision of simplicty and power to the user, however.  




Design



Mark
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