Redesign: CareerBliss.com
Case Study Deep DiveChallenge
Redesign and reimagine CareerBliss.com to increase engagement, improve reliability, and build trust while keeping it playful and fun.
Solution
Through research, I got to know our users’ needs better and focused on their primary goals for job search and on-going career growth. From there, the brand evolved and modernized.
Results
- Engagement increased by 60%
- Registration increased by 37%
- Submitted Applications increased by 26%
- Seeing increases across the board led me to believe that our users trusted the brand
- More reliable application on new tech stack
My Role
Lead Designer & Researcher
Team + Stakeholders
CEO/President, CTO, Product Manager, Project Manager, UX Lead, 2 UI Designers, 6 Developers, Data Architect, Content Designer, Sales, Recruiters, Job Seekers, Employers
![](https://freight.cargo.site/t/original/i/dde8783976bd0dc2bd13e2c6f758dd2407e6f25b284dfea504a37773369f81e5/CB_homepage_v6.jpg)
Research
Process
What I learned
The Result
Reimagining Careerbliss.com resulted in increased engagement, registrations, and submitted applications. We took it from a simple job board aggregator to a more meaningful experience with company reviews, salary data, and candidate/employer culture matching. We also successfully launched 1 week early!
- Created lightweight personas
- Interviews with job-seekers and hiring managers
- Online surveys on the live website
- Current user data
- Lead brainstorms and discovery sessions
- Usability studies of current and new features
- Agile environment enabled quick turn-around for new features and to fail fast for those that didn’t turn out so well
What I learned
- “In the wild” research can be eye-opening, especially to those who’ve never had the chance to be involved with research
- Searching for a job can be stressful, so be careful how you deviate from normal job search conventions
- Don’t dupe the users - be transparent
- “Insider” content is a fantastic way to keep users engaged and coming back for more
- Show me my worth (e.g. salaries, overall compensation packages) was also a winner, as well as show me how to get to that next level
- Working on this project was a great precursor to working with recruiters on Cyrus
The Result
- Culture-match job seekers to like-minded companies
- Job search and job alerts
- Personalized career and job finding activities
- Meaningful company data: company reviews, salary guides and calculators, and career growth advice
- Creative monetization strategies
Reimagining Careerbliss.com resulted in increased engagement, registrations, and submitted applications. We took it from a simple job board aggregator to a more meaningful experience with company reviews, salary data, and candidate/employer culture matching. We also successfully launched 1 week early!
![](https://freight.cargo.site/t/original/i/c618eeaa2e5bf939f85b28597388b1f8768baef9cfb1bcfbfda14365a3aff947/persona.png)
![](https://freight.cargo.site/t/original/i/7561afa63c396329399d225cbb448ffc69144efcf83b4e89db9655fec21a69ca/discovery.png)
Missing the Mark: A Simple Job Search
Goal
A quick and simple search that is reliable and instills trust to increase engagement
Problem
Geolocation “creeped out” our users which affected trust and engagement
Solution
Simplify the experience to a more typical design pattern
A quick and simple search that is reliable and instills trust to increase engagement
Problem
Geolocation “creeped out” our users which affected trust and engagement
Solution
Simplify the experience to a more typical design pattern
![](https://freight.cargo.site/t/original/i/e88f3ef4658a5ef050c35de29d4f3239613cf8b34e117f5260d6274b79103838/cb-search1.png)
Version 1
- Use geolocation and user data to preselect location
- Provide two search options:
1. Search everything at once
2. More targeted, category-based search
Result
- The search worked “OK” but geolocation was confusing and did not instill trust as the users were “creeped out” by the technology.
![](https://freight.cargo.site/t/original/i/a84a2d28cd5a80f3e0714ec93e6575129621b4eec703910542b2e316a2decec0/cb-search2.png)
Version 2
Result
What I learned
- Add a location text box to the search
Result
-
Engagement increased through multiple searches
- Increase in registrations and job applications
What I learned
- Job search is largely based on title and location - make it simple to change either data point