Redesign: CareerBliss.com

Case Study Deep Dive

Challenge
Redesign and reimagine CareerBliss.com  to increase engagement, improve reliability, and build trust while keeping it playful and fun.

Solution

Through research, I got to know our users’ needs better and focused on their primary goals for job search and on-going career growth. From there, the brand evolved and modernized.

Results

• Engagement increased by 60%
  
• Registration increased by 37%
  
• Submitted Applications increased by 26%
  
• Seeing increases across the board led me to believe that our users trusted the brand
  
• More reliable application on new tech stack

My Role

Lead Designer & Researcher

Team + Stakeholders
CEO/President, CTO, Product Manager, Project Manager, UX Lead, 2 UI Designers, 6 Developers, Data Architect, Content Designer, Sales, Recruiters, Job Seekers, Employers

Process

• Created lightweight personas
• Interviews with job-seekers and hiring managers
• Online surveys on the live website
• Current user data
• Lead brainstorms and discovery sessions
• Usability studies of current and new features
• Agile environment enabled quick turn-around for new features and to fail fast for those that didn’t turn out so well

What I learned

• “In the wild” research can be eye-opening, especially to those who’ve never had the chance to be involved with research
• Searching for a job can be stressful, so be careful how you deviate from normal job search conventions
• Don’t dupe the users - be transparent
• “Insider” content is a fantastic way to keep users engaged and coming back for more
• Show me my worth (e.g. salaries, overall compensation packages) was also a winner, as well as show me how to get to that next level
• Working on this project was a great precursor to working with recruiters on Cyrus

The Result

• Culture-match job seekers to like-minded companies
• Job search and job alerts
• Personalized career and job finding activities
• Meaningful company data: company reviews, salary guides and calculators, and career growth advice
• Creative monetization strategies

Reimagining Careerbliss.com resulted in increased engagement, registrations, and submitted applications. We took it from a simple job board aggregator to a more meaningful experience with company reviews, salary data, and candidate/employer culture matching. We also successfully launched 1 week early!

Goal
A quick and simple search that is reliable and instills trust to increase engagement

Problem
Geolocation “creeped out” our users which affected trust and engagement

Solution
Simplify the experience to a more typical design pattern

Version 1

• Use geolocation and user data to preselect location
• Provide two search options:
  1. Search everything at once
  2. More targeted, category-based search

Result

• The search worked “OK” but geolocation was confusing and did not instill trust as the users were “creeped out” by the technology.