Design Leadership

Leading intelligent experience design that understands people

I'm a design leader who builds teams and systems that turn AI ambition into trustworthy, adopted products. 20+ years of strategic leadership across enterprise AI, platforms, and complex workflows.

Tami McBride

Proven Leadership at Scale

20+
Years

Design & platform leadership

200M+
AI Assists

Powered by platforms I built

$300M+
Impact

Annualized business value

Growth

Team scale, 88% engagement

Experience leadership for human-AI partnership

For more than 20 years, I've led teams building complex products at the intersection of technology, people, and systems. I'm drawn to work where the stakes are high, the path isn't obvious, and clarity really matters—especially as AI becomes a deeper part of how people do their jobs.

As a leader, I'm known for bringing calm, focus, and structure to ambiguity. I believe great work comes from strong relationships, clear expectations, and environments where people feel supported, respected, and empowered to do their best thinking.

I'm at my best when I'm building teams and systems that last—helping designers grow, setting clear direction, and creating frameworks that make complex work more manageable.

I believe clarity and humanity are competitive advantages.

How I Lead

Lead with Humanity

I build trust-first environments where people feel seen, supported, and empowered to perform at their highest level.

Drive Clarity in Complexity

I bring order to ambiguity by establishing direction and clear expectations, enabling teams to think bigger and move forward with confidence.

Scale High-Performing Teams

I develop systems, structures, and opportunities that elevate people and enable teams to consistently do their best work.

Impact with Intention

I align vision, decisions, and execution so teams focus on the work that truly matters and delivers measurable outcomes.

Strategic Design Leadership in Practice

Sharing Insights on AI Design

Speaking at ServiceNow Knowledge

ServiceNow Knowledge 2024

AI Design at Enterprise Scale

Keynote on building AI experiences that users trust and adopt

STRAT AI Workshop

STRAT AI

Designing AI with Confidence

Workshop on practical AI design frameworks

Women in AI Panel

Women in AI

AI Design Leadership Panel

Career paths and leadership in AI design

Team & Workshop Moments

AI Design Workshop Team Building Large Team Gathering

What People Say

Tami brings exceptional clarity to complex, ambiguous spaces—especially in AI-native experience innovation—and consistently anchors decisions in human-centered, responsible AI.

Roman Bercot

Direct Report

Under her leadership, we became the go-to group for AI-related design.

Revital Hasenfratz

Direct Report

Tami leads with genuine care for her team's growth while holding a consistently high bar for quality and impact.

Monica Shukla

Design Leader

She consistently helped navigate competing priorities, unclear ownership, and differing perspectives across teams, bringing people into alignment and keeping progress moving forward.

Ben Snyder

Design Leader